Logo
LandTech is the actual company. LandInsight and LandFund are the products that we make. Please use the LandTech logo when talking about the company.
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Media Kit and Guidelines
Our brand is our identity. It is a reflection of our values, our team and our products. Here are some of the elements that make up our brand and how you can use them when talking about LandTech.
These guidelines have been created to help our customers, partners, licensees, outside vendors, and other third parties understand how to use LandTech brand features correctly, including LandTech logos and trademarks. You are permitted to use the LandTech name, logos, artwork, and other brand features only in accordance with our Trademark Guidelines.
Any use of LandTech brand features contrary to our guidelines is prohibited.
Colour
We've got two logos, one for a white background and one for a dark blue background. The logos can't be used on any other background colour. Our logo icon is our pride and joy. Some people say it looks like a bird, some people see stairs, and that's what we like about it. It changes depending on the perspective you have. Anyhow, same rules apply – two backgrounds, two colours.
Exclusion Zone
The logo’s exclusion zone should be equal to half of the height of the icon (marked as x in the diagram).
Minimum Size
You can make the logo as big as you want but we request that you don’t make the logo smaller than 100px.
The LandTech logo should never be smaller than 100px in digital or 35.5mm in print.
Logo Misuse
Colour Palette
Primary Colours
Green, blue, and red are our core brand colours. The green illustrates land, the blue; our corporate strength, and the red; our passion.
LandTech Green Shadow
RGB:
0, 220, 181
HEX:
00dcb5
CMYK:
40, 0, 38, 0
Pantone:
337
LandTech Blue Shadow
RGB:
0,21,61
HEX:
00153d
CMYK:
100,90,42,54
Pantone:
5255
LandTech Red Shadow
RGB:
219,84,112
HEX:
db5470
CMYK:
9,79,38,1
Pantone:
702
LandTech Green
RGB:
0,235,199
HEX:
00ebc7
CMYK:
31,0,31,0
Pantone:
7485
LandTech Blue
RGB:
0,33,77
HEX:
00214d
CMYK:
100,88,42,42
Pantone:
655
LandTech Red
RGB:
236,84,112
HEX:
ff5470
CMYK:
0,75,40,0
Pantone:
709
Product Colours
Our products are assigned their own colours for differentiation. Our shadow colours should be used as tints to enhance the three dimensional feel of our logo family.
LandInsight Purple
RGB:
171,107,232
HEX:
ab6be8
CMYK:
63,71,0,0
Pantone:
7677
LandFund Blue
RGB:
156,216,247
HEX:
9cd8f7
CMYK:
42,0,0,0
Pantone:
291
LandInsight Purple Shadow
RGB:
135,43,222
HEX:
872dbe
CMYK:
74,81,0,0
Pantone:
7679
LandFund Blue Shadow
RGB:
84,204,250
HEX:
54ccfa
CMYK:
54,0,0,0
Pantone:
297
Product Logos
Pairing Brands
You should always request for permission before using the LandTech brand together with any other brand or in any co-branded communications. Pairing of brands is not permitted under our Terms.
LandTech logos and trademarks
LandTech brand features include both registered and unregistered trademarks and service marks for LandTech. This includes the LandTech wordmark, logo, slogan, and taglines.
Download Media KitImages
What's Included?
Product Screenshots
Show LandInsight in action with high-quality images.
Leadership Team
High-quality photos of our founders and the senior leadership team.
Our people
Photos of the wider team, our culture, fun and games.
Thank You
If you’re having trouble with anything in this guide, missing brand elements from the package, or unsure if your communications best represents the LandTech brand, please get in touch with Andrea or Franki in the marketing team.
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